Work

LinkedIn e: tiinateal@gmail.com

“Anyone wise enough to hire Tiina for marketing, publicity, social media, brand management or any of her other myriad talents will soon see just how rewarding having her on your team can be.”

- Miguel Cima / Director, Writer, Project Manager @ Apple Music

***

PROFESSIONAL BIO

Hyvää päivää! I’m Tiina with 2 i’s (blame my Finnish mom.) Thanks for connecting! A little about me:

I’m an innovative, resourceful, and communicative storyteller and media team leader with demonstrated success in generating high-impact marketing, branding, social media, and publicity campaigns for A-list artists like Wyclef Jean as well as award-winning indie documentaries such as “DIG COMICS!”. I love channeling purposeful narratives with a diverse, tech-driven team while creating scalable growth, backed up by meticulous yet meaningful data analytics and authentic audience connections. I’ve also co-founded a boutique NYC music / entertainment PR firm and toured Europe fronting a metal band while additionally finding expression as a mixed-media artist on the side. Honestly though? I really just love connecting with and supporting good souls, companies, and projects.

***

“Her contacts, web savvy, knowledge in the entertainment industry, customer relations and enthusiasm helped maintain and increase sales in a time when work in our industry was generally down almost 30%.”

- Ken Taylor / President & CEO @ Marksmen, Inc.

***

“Tiina knows what she is doing in the music industry … especially in the realms of strategy and marketing. She is always on top of trends and changes relating to release roll outs, press, social media, and fan building.”

- Alyson Greenfield aka ALY G / Musician-Artist, Arts Program Director @ Hunter College

***

“Tiina was the driving force for our premiere launch campaign and secured coverage in three top tier press outlets. She is a great communicator and without her complete dedication, our little documentary would never have reached half the audience it did.”

- Chris Brandt / Director, Writer, Storyboard Artist

***

⬥ Co-established boutique NYC publicity firm, Siren’s Call PR. Launched successful strategies and team collaborations as Marketing & Publicity Manager at MPress Records.

⬥ Created hashtag campaign featured on Fox News, generating 65k+ YouTube views in 2 hours.

⬥ Generated crowdfunding increase of 32% on Instagram, raising $50k in less than three weeks (vs original goal of $30k), via creation of social media video content for Kickstarter-sourced music/political documentary film, Something Better Change, featuring Joey Keithley of legendary punk band, D.O.A.

⬥ Increased episodic views by 25% and diversified fan exposure for 3x Grammy-winning rapper and producer Wyclef Jean's YouTube series, Run That Back, by expanding audience awareness through non-traditional media while collaborating with BACARDI rum and showrunners Malka Media.

⬥ Orchestrated media campaign and key press placements for singer-songwriter Cassandra Jenkins’ breakthrough album release: “If it weren’t for a stray critical nod from Pitchfork, (Cassandra Jenkins’) understated seven-song project likely would’ve never found an audience outside the singer-songwriter’s previous base.” – KXSC Radio, USC

⬥ Achieved 185k+ Spotify streams in two weeks by creating a ground-up marketing, branding, fan building, event booking, and promotional release plan for independent/unsigned Brooklyn rapper ALY G’s debut song and co-producedt video.

⬥ Won Best Documentary at the San Diego Comic-Con International Film Festival by creating, producing, and marketing the film "Dig Comics!" and connecting project with celebrities (Edward James Olmos), film markets (Cannes, MIPCOM), and industry leaders (Dark Horse Entertainment, Uslan Entertainment).