Work

PROFESSIONAL BIO LinkedIn e: tiinateal@gmail.com

I’m an innovative, resourceful, and communicative storyteller and media team leader with over two decades of demonstrated success in generating high-impact marketing, branding, tour, social media, and publicity campaigns with multiple production experiences in the music and entertainment industries. I enjoy channeling purposeful stories with a diverse, tech-driven team and generating cutting-edge methods of scalable growth, data analytics, and humanistic, meaningful audience connections.

⬥ Co-established boutique NYC publicity firm, Siren’s Call PR. Launched successful strategies and team collaborations as Marketing & Publicity Manager at MPress Records.

⬥ Created hashtag campaign featured on Fox News, generating 65k+ YouTube views in 2 hours.

⬥ Generated crowdfunding increase of 32% on Instagram, raising $50k in less than three weeks (vs original goal of $30k), via creation of social media video content for Kickstarter-sourced music/political documentary film, Something Better Change, featuring Joey Keithley of legendary punk band, D.O.A.

⬥ Increased episodic views by 25% and diversified fan exposure for 3x Grammy-winning rapper and producer Wyclef Jean's YouTube series, Run That Back, by expanding audience awareness through non-traditional media while collaborating with BACARDI rum and showrunners Malka Media.

⬥ Orchestrated media campaign and key press placements for singer-songwriter Cassandra Jenkins’ breakthrough album release: “If it weren’t for a stray critical nod from Pitchfork, (Cassandra Jenkins’) understated seven-song project likely would’ve never found an audience outside the singer-songwriter’s previous base.” – KXSC Radio, USC

⬥ Achieved 185k+ Spotify streams in two weeks by creating a ground-up marketing, branding, fan building, event booking, and promotional release plan for independent/unsigned Brooklyn rapper ALY G’s debut song and co-producedt video.

⬥ Won Best Documentary at the San Diego Comic-Con International Film Festival by creating, producing, and marketing the film "Dig Comics!" and connecting project with celebrities (Edward James Olmos), film markets (Cannes, MIPCOM), and industry leaders (Dark Horse Entertainment, Uslan Entertainment).